Distribution across 35 profiles.
Middle half of Brand Managers score between 27% and 33%.
0%
50%
100%
p10 · 24%
37% · p90
Task breakdown by work type
On-screen work32%
Done entirely on a computer. High AI exposure — these tasks are already in the automation zone.
In-person + screen52%
Physical sensing, digital output — e.g. interviewing someone then writing a report. Partially protected.
Computer + action10%
Computer input, real-world output — needs someone to act on it, not just software.
Fully in-person6%
No computer required. Furthest from automation — the strongest human advantage.
Typical tasks
3 synthetic profiles for a Brand Manager, ordered by automation exposure.
Tab between them to see how task mix drives the score difference.
TaskTimeTypeExposure
Developing and implementing brand strategies to increase market share and brand awareness, including defining brand positioning, messaging, and value propositions
deep expertisesocial element
30%AD
18%
Building and maintaining relationships with key influencers, media outlets, or industry partners to amplify brand reach and credibility
deep expertisesocial core
17%AA
4%
Managing advertising and promotional campaigns, including briefing creative agencies, reviewing campaign performance, and optimizing spend across channels (digital, TV, print, etc.)
15%AD
34%
Analyzing market trends and consumer insights to identify opportunities for brand growth, using data from tools like Nielsen, Kantar, or social listening platforms
14%DD
66%
Leading brand-related presentations and workshops for internal stakeholders or external partners to secure buy-in and alignment
deep expertisesocial core
14%DA
4%
Monitoring brand health metrics (e.g., brand equity, customer satisfaction, Net Promoter Score) and adjusting strategies based on performance data
deep expertise
4%DD
36%
Collaborating with cross-functional teams (e.g., marketing, sales, product development) to align brand initiatives with business goals and ensure consistent execution
deep expertisesocial core
1%AD
11%
Overseeing the creation and distribution of brand assets (e.g., logos, guidelines, packaging designs) to ensure consistency and compliance with brand standards
1%DD
49%
TaskTimeTypeExposure
Managing advertising and promotional campaigns, including briefing creative agencies, reviewing campaign performance, and optimizing spend across channels (digital, TV, print, etc.)
23%AD
30%
Monitoring brand health metrics (e.g., brand equity, customer satisfaction, Net Promoter Score) and adjusting strategies based on performance data
16%DD
61%
Analyzing market trends and consumer insights to identify opportunities for brand growth, using data from tools like Nielsen, Kantar, or social listening platforms
16%DD
54%
Developing and implementing brand strategies to increase market share and brand awareness, including defining brand positioning, messaging, and value propositions
deep expertisesocial element
16%AD
14%
Building and maintaining relationships with key influencers, media outlets, or industry partners to amplify brand reach and credibility
deep expertisesocial core
9%AA
0%
Collaborating with cross-functional teams (e.g., marketing, sales, product development) to align brand initiatives with business goals and ensure consistent execution
deep expertisesocial core
8%AD
11%
Leading brand-related presentations and workshops for internal stakeholders or external partners to secure buy-in and alignment
deep expertisesocial core
7%DA
9%
Overseeing the creation and distribution of brand assets (e.g., logos, guidelines, packaging designs) to ensure consistency and compliance with brand standards
1%DD
54%
TaskTimeTypeExposure
Collaborating with cross-functional teams (e.g., marketing, sales, product development) to align brand initiatives with business goals and ensure consistent execution
deep expertisesocial core
18%AD
15%
Managing advertising and promotional campaigns, including briefing creative agencies, reviewing campaign performance, and optimizing spend across channels (digital, TV, print, etc.)
18%AD
29%
Developing and implementing brand strategies to increase market share and brand awareness, including defining brand positioning, messaging, and value propositions
deep expertisesocial element
17%AD
21%
Analyzing market trends and consumer insights to identify opportunities for brand growth, using data from tools like Nielsen, Kantar, or social listening platforms
16%DD
71%
Monitoring brand health metrics (e.g., brand equity, customer satisfaction, Net Promoter Score) and adjusting strategies based on performance data
13%DD
90%
Leading brand-related presentations and workshops for internal stakeholders or external partners to secure buy-in and alignment
deep expertisesocial core
9%DA
15%
Overseeing the creation and distribution of brand assets (e.g., logos, guidelines, packaging designs) to ensure consistency and compliance with brand standards
5%DD
46%
Building and maintaining relationships with key influencers, media outlets, or industry partners to amplify brand reach and credibility
deep expertisesocial core
1%AA
0%
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AI tools for this role
Tools relevant to the most automatable tasks in this profession.
